diamond
What you should buy in fine jewelry, particularly diamond, it all depends
on you, your life style, and your preferences. You may be a woman who does not
feel dressed without earrings, in which case you may want gold or diamond
earrings that you can wear often with enjoyment. Or you may be a man or woman
whose taste runs toward rings. A necklace, pendant or a bracelet could also be
indispensable.
In any case, shop around. Look at styles and prices before you buy. Get an
idea of what jewelry costs and how that compares to what you have to spend. Once
you see an item you like, check its price against the prices of similar items in
other jewelry stores or online stores. The major purpose is to give you an idea
of value and to help you be satisfied, in all respects, after you have made the
purchase.
Look in jewelry stores and the boutiques and the better online jewelry
stores that carry fine jewelry. But do not look for or expect or wait for sales.
The finest jewelry stores rarely discount fine jewelry. If a style does not
sell, it is more profitable for them to melt down the metal and reset the gems
than it is for them to sell at a big discount. In this respect, fine jewelry is
like no other luxury purchases, since the components can be reused.
Stores other than the finest jewelry stores (or online jewelry stores) may
offer jewelry at a discount. It may be a style that has not sold well, or the
stores may be willing to make less profit or their overhead may be less. These
are legitimate reasons to discount the price of a fine jewelry. If the discount
is much over 25%, however, you should ask, “0% or 50% off of what price?”
Despite laws prohibiting misleading advertising and the stand of reputable
jewelers’ associations against it, there are still fraudulent advertising and
selling practices going on.
